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Breakthrough Advertising by Eugene M. Schwartz $215 out of print book

Eugene Schwartz is one of copywriting and advertising’s legends. His story is well known among copywriters: He started in mail order as a delivery boy in 1949 and became a junior copywriter before the end of that year. By 1951, he was a copy chief andbecame the president of his own mail order firm in 1954. He skills as a copywriter led him to become one of advertising’s highest paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work).

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[Get] TradeSmart University – Trading Plans

Here is the dirty little secret about Big Money trading. They have an advantage that most retail traders do not. Its not the advantage that youre thinking about though. The primary advantage of the Big Money is the system within which they are required to function. You might call this their plan. Fund Managers who are operating within a firm (ie, big money) are forced to follow a prescribed plan and face substantial consequences if the deviate.

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